Email Marketing Active Campaign Features Pdf

Email Marketing Active Campaign Features Pdf

This Chicago-based automation tool is helping their 90,000 customers send out less e-mails while, at the same time, achieving much better results. Boasting many features and integrations, as well as fast and friendly assistance, they do sound like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscope to see if they determine up to their vibrant claims.

The entry-level plan starts at $9 monthly (for as much as 500 customers), or, if you wish to gain access to professional features such as the in-built CRM and lead scoring, the Plus strategy begins at $49 each month. One of their crucial functions is automations. Not only does it permit autoresponders, based upon myriad conditions, however it likewise permits automation of your contacts and list management, as well as automations within its CRM system (understood as ‘Deals’).

In addition to that, they have the site messages feature. Utilizing it you can send targeted messages directly to your website visitors. And, while in the beginning look pages such as the Control panel can seem a little busy and excessively complicated, it’s not difficult to understand how beneficial it is to have all your information in one place.

Email Marketing Active Campaign Features Pdf

ActiveCampaign Review – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg One of the very best marketing automations out there. Not only exceptionally effective but also simple to utilize. Offers reporting on all areas such as click-maps, geo-tracking and page check outs. Purchase tracking is available on higher prepare for Shopify, BigCommerce and WooCommerce.

If you are originating from a different e-mail marketing software application, ActiveCampaign offers to do the account migration totally free. Email Marketing Active Campaign Features Pdf. This may only be considered a con if you’re after a quick and easy e-mail service. There are simpler newsletter services out there, so you may want to look elsewhere if this is all you require.

ActiveCampaign’s integrated CRM effortlessly links up to all your email marketing information, allowing sales groups to act rapidly. Functions like lead scoring and social information can likewise help to streamline your sales follow-up procedures. Apart from sending out e-mails, ActiveCampaign likewise permits you to send SMS, individualized ‘Site Messages’ to website visitors, and even handle how Facebook advertisements are shown to contacts.

Email Marketing Active Campaign Features Pdf

ActiveCampaign is an innovative tool, and getting acquainted with it takes a lot more work than other tools. Not to mention the regular upkeep you’ll require to establish, display and enhance projects. If you only want to set up standard email series (for example, a welcome campaign), we ‘d recommend more economical choices like MailerLite or Criteria, which are far easier to use.

Unfortunately, there’s no complimentary strategy, and with a trial duration of just 14 days, they do not provide you much time to examine whether it’s best for you. It’s actually tough to fault ActiveCampaign, not just do they use nearly whatever you need within a newsletter marketing tool, but they do it extremely well.

One location that is slightly doing not have is the newsletter editor, not using an experience as slick as other tools out there, with a couple of worrying functions that might be done much better (like the revision history). The support is as marketed: friendly, practical and quick. Email and chat assistance are terrific, with a personal feel to the communications.

Email Marketing Active Campaign Features Pdf

With their ‘Plus’ plan you even get access to individually training and useful webinars, which is a great addition. ActiveCampaign actually are among the best choices you could make if you’re trying to find an all-in-one newsletter marketing tool. Their automation is the genuine deal, and makes other tool’s versions of this pale in comparison.

If, on the other hand, you’re simply searching for a simple way to blast out newsletters, a service like GetResponse or MailerLite might be a bit simpler to get your head around. is among the most economical services, in truth, their totally free strategy is really generous. Their technique to email marketing style is admirable, using well modern-looking templates.

is a powerful alternative to ActiveCampaign with loads of pro choices (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they offer their platform in more than 20 languages, and their design and screening tools are leading notch.: this French supplier is among the cheapest you’ll discover. Their registration forms are quite flexible and permit intriguing personalizations.

Email Marketing Active Campaign Features Pdf

Please log in once again. The login page will open in a brand-new tab. After visiting you can close it and go back to this page.

Disclosure: We sometimes utilize affiliate links which means that, at no cost to you, we may earn a commission if you buy something through our links. When we conducted our study on the best e-mail marketing & automation platforms, we invest numerous hours evaluatingd 100+ different platforms; ActiveCampaign came out # 1. Back in 2016, we chose to move all of our endeavors onto ActiveCampaign (far from GetResponse, who we were failing to keep up with our needs). At that time, ActiveCampaign were the underdog.

Unlike a lot of evaluations you’ll read of ActiveCampaign, which throw up realities and figures from the ActiveCampaign website, this evaluation is a bit different. Here I’ll show you how we use ActiveCampaign with 20+ usage cases, so you can see for yourself how the platform looks, what its limitations are, and how it might help your business convert more leads into customers.

Email Marketing Active Campaign Features Pdf

Email Marketing Active Campaign Features PdfEmail Marketing Active Campaign Features Pdf

As this page does not include excessive details about the ActiveCampaign platform itself, you can see more of that here. Email Marketing Active Campaign Features Pdf. The post is split into six sections– feel complimentary to click the link to get to them:– This section includes how to utilize offer pipelines and lead scoring in ActiveCampaign to put your leads into different ‘buckets’.

Email marketing hacks to improve your open & click-through rates.– How our consumer success team utilizes ActiveCampaign to collect Net Promoter Score (NPS) data, check-in with clients, and make sure customer accounts are healthy.– See how we’ve try out automating aspects of our recruitment procedure, staff member onboarding & accounting using ActiveCampaign.

It wasn’t due to absence of attempting– We had tried Pipedrive, Salesforce, Zoho and a number of others. However they all required so much handbook effort to keep them approximately date. After getting my ass kicked by a pal for not having a CRM system, I turned to my Twitter followers to suggest which CRM to utilize.

Email Marketing Active Campaign Features Pdf

Email Marketing Active Campaign Features PdfEmail Marketing Active Campaign Features Pdf

CRMs and Endeavor Harbour just didn’t seem to mix. Then, a couple of months later on, I came throughout ActiveCampaign while researching marketing automation vendors. I registered for a trial and saw that ActiveCampaign also had a built-in CRM, but with a difference. Unlike other CRMs we had actually attempted, ActiveCampaign’s CRM could be practically completely automated using guidelines and workflows… now we’re talking.

Ever since, we have actually moved all 8 of our ventures over to their service. Here are some of the ways we’re utilizing it. Among my preferred features of ActiveCampaign is their offer pipelines. If you’re familiar with nimble or have utilized ‘kanban boards’ in the past, these will recognize (Email Marketing Active Campaign Features Pdf).

Building an offer pipeline in ActiveCampaign forces you to break your entire sales cycle into a series of actions. Instead of seeing sales an untidy and unpredictable beast, you can start to visualise the phases that your offers must go through in order to reach completion. For Leadformly (the software application we developed for building conversion-optimised lead capture forms), we break our sales funnel into five stages– from cold result in paying users.

Email Marketing Active Campaign Features Pdf

After all, if you serve business and small company customers, these offers will probably vary a lot that any report typically deal size or average time to close will be manipulated. The good news is, ActiveCampaign allows you to develop as numerous deal pipelines as you like, so you can simply build various pipelines for your numerous audience sections.

This makes it easy to rapidly view all of our leads in each classification and to compare reports. Rumour has it that Salesforce.com had a rule where if a salesperson ended the day with any of their leads not having a job appointed to them, that salesperson would be fired.

In ActiveCampaign, you can quickly see if any leads do not have a task appointed to them (Email Marketing Active Campaign Features Pdf). While Salesforce’s method might be a bit severe (and unlawful in some countries), you can still train your sales group to guarantee that every lead constantly has actually a task assigned. Have multiple salespeople? ActiveCampaign makes auto-assigning deals to different sales people easy.

Email Marketing Active Campaign Features Pdf

Email Marketing Active Campaign Features PdfEmail Marketing Active Campaign Features Pdf

geographic area or lead type.Lead scoring is among those features that can make or break your whole sales process (Email Marketing Active Campaign Features Pdf). When it’s set up correctly, it produces clearness around which leads your individuals need to focus on and how good a job your marketing team is doing at nurturing cold leads into warm leads.

We also use it to measure the health of existing customers. Cold lead (has a lead rating listed below 7 points) MQL (has a lead rating in between 7-14 points)– We use points when people register for our webinars, go to essential pages on our site, and engage with our e-mails. The purpose of this is to separate engaged leads from unengaged leads.

As soon as we know all four of these criteria and they have actually above our agreed thresholds, the lead is considered sales certified. Establishing lead scoring in ActiveCampaign is extremely easy and makes it much easier to set clear KPIs for marketing and sales. You can likewise identify whether the % of leads that you’re transforming into marketing-qualified or sales-qualified leads is increasing or reducing, and much more.

Email Marketing Active Campaign Features Pdf

In truth, it’s so instinctive that nearly everybody in our business has actually built an automation series in ActiveCampaign with practically no training. If you’re new to ActiveCampaign’s marketing automation contractor, it appears like this: Here are some of the ways we’re using marketing automation to systemise our lead nurturing and marketing campaigns. Email Marketing Active Campaign Features Pdf.

We’ve because discovered it more manageable to break lead nurturing into a brief 2-4 week series and then a long-term nurturing sequence that leads are contributed to when they finish the short-term series. The short-term nurturing series are primarily educational in nature, making leads knowledgeable about pertinent article, webinars, interviews and other resources we’ve put together that assist them establish their knowledge while placing our ventures as authorities – Email Marketing Active Campaign Features Pdf.

The long-lasting nurturing series are more about examining in with leads after certain periods (e.g. 3 months, 6 months, 12 months), or when a specific behaviour suggests they might be believing about our solution once again (e.g. if they visit our website). It deserves keeping in mind here that the goal of these supporting series is not to convert leads into sales, but instead to transform leads into marketing certified leads and then sales certified leads based on our lead scoring system.

Email Marketing Active Campaign Features Pdf

Email Marketing Active Campaign Features PdfEmail Marketing Active Campaign Features Pdf

In 2016, ActiveCampaign announced a feature that I had been waiting on considering that 2014– e-mail automation split testing. While email split screening is nothing new, very few marketing automation tools enable you to divide test e-mails that are a part of an automation series. ActiveCampaign is amongst the very first to do this well.

While this feature is quite new, we have actually already handled to increase the open rates of a few of our crucial e-mail projects by as much as 300%. One fast win that improved our overall email marketing performance by 10-15% was utilizing ActiveCampaign’s open rate report to recognize which days and hours our emails were getting the greatest open rates.

It’s a simple tweak, however it worked. When we first released Leadformly, we spent days attempting to construct a system for measuring the time between learning more about Leadformly and ending up being a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, however it was far from sophisticated.

Email Marketing Active Campaign Features Pdf

Email Marketing Active Campaign Features Pdf

This Chicago-based automation tool is helping their 90,000 clients send out less e-mails while, at the very same time, achieving much better results. Boasting many features and integrations, in addition to quick and friendly support, they do seem like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscope to see if they determine up to their bold claims.

The entry-level plan begins at $9 each month (for as much as 500 customers), or, if you desire to access professional features such as the inbuilt CRM and lead scoring, the Plus strategy begins at $49 each month. Among their crucial functions is automations. Not just does it permit autoresponders, based upon myriad conditions, but it likewise allows automation of your contacts and list management, in addition to automations within its CRM system (called ‘Deals’).

In addition to that, they have the site messages feature. Utilizing it you can send out targeted messages directly to your website visitors. And, while initially glance pages such as the Control panel can seem a little busy and overly made complex, it’s not hard to comprehend how helpful it is to have all your info in one place.

Email Marketing Active Campaign Features Pdf

ActiveCampaign Evaluation – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg One of the very best marketing automations out there. Not just exceptionally powerful however likewise easy to utilize. Offers reporting on all locations such as click-maps, geo-tracking and page visits. Purchase tracking is available on greater plans for Shopify, BigCommerce and WooCommerce.

If you are originating from a various email marketing software application, ActiveCampaign offers to do the account migration free of charge. Email Marketing Active Campaign Features Pdf. This might just be thought about a con if you want a quick and easy email solution. There are simpler newsletter services out there, so you might wish to look in other places if this is all you need.

ActiveCampaign’s inbuilt CRM perfectly connect to all your e-mail marketing data, allowing sales groups to act rapidly. Features like lead scoring and social information can also assist to improve your sales follow-up procedures. Apart from sending out emails, ActiveCampaign likewise permits you to send SMS, individualized ‘Website Messages’ to website visitors, and even manage how Facebook advertisements are displayed to contacts.

Email Marketing Active Campaign Features Pdf

ActiveCampaign is an innovative tool, and getting acquainted with it takes a lot more work than other tools. Not to mention the routine maintenance you’ll require to set up, display and optimize campaigns. If you only want to establish standard email series (for example, a welcome campaign), we ‘d recommend more economical choices like MailerLite or Benchmark, which are far simpler to utilize.

Unfortunately, there’s no complimentary strategy, and with a trial period of simply 2 week, they don’t give you much time to examine whether it’s best for you. It’s really tough to fault ActiveCampaign, not just do they use almost whatever you require within a newsletter marketing tool, however they do it extremely well.

One location that is somewhat doing not have is the newsletter editor, not using an experience as slick as other tools out there, with a few worrying features that could be done better (like the modification history). The support is as marketed: friendly, useful and quick. Email and chat support are excellent, with a personal feel to the communications.

Email Marketing Active Campaign Features Pdf

With their ‘Plus’ plan you even get access to one-on-one training and helpful webinars, which is a nice addition. ActiveCampaign truly are one of the finest choices you could make if you’re looking for an all-in-one newsletter marketing tool. Their automation is the real deal, and makes other tool’s versions of this pale in comparison.

If, on the other hand, you’re simply looking for an easy method to blast out newsletters, a solution like GetResponse or MailerLite may be a bit simpler to get your head around. is among the most budget friendly options, in truth, their complimentary strategy is very generous. Their method to email marketing style is exceptional, providing well modern-looking templates.

is a powerful alternative to ActiveCampaign with loads of professional alternatives (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they offer their platform in more than 20 languages, and their design and testing tools are leading notch.: this French company is one of the most inexpensive you’ll find. Their registration types are quite versatile and allow for intriguing customizations.

Email Marketing Active Campaign Features Pdf

Please log in once again. The login page will open in a new tab. After visiting you can close it and go back to this page.

Disclosure: We often utilize affiliate links which means that, at absolutely no cost to you, we may make a commission if you purchase something through our links. When we performed our research study on the finest e-mail marketing & automation platforms, we spend numerous hours evaluatingd 100+ different platforms; ActiveCampaign came out # 1. Back in 2016, we decided to move all of our endeavors onto ActiveCampaign (away from GetResponse, who we were failing to keep up with our needs). At that time, ActiveCampaign were the underdog.

Unlike most reviews you’ll read of ActiveCampaign, which throw up facts and figures from the ActiveCampaign site, this evaluation is a little different. Here I’ll show you how we use ActiveCampaign with 20+ use cases, so you can see on your own how the platform looks, what its limitations are, and how it could help your company transform more leads into customers.

Email Marketing Active Campaign Features Pdf

Email Marketing Active Campaign Features PdfEmail Marketing Active Campaign Features Pdf

As this page doesn’t include excessive information about the ActiveCampaign platform itself, you can see more of that here. Email Marketing Active Campaign Features Pdf. The article is divided into six areas– feel free to click the link to get to them:– This area consists of how to utilize offer pipelines and lead scoring in ActiveCampaign to put your leads into various ‘buckets’.

Email marketing hacks to boost your open & click-through rates.– How our customer success group utilizes ActiveCampaign to gather Net Promoter Rating (NPS) information, check-in with clients, and ensure customer accounts are healthy.– See how we’ve try out automating elements of our recruitment procedure, staff member onboarding & accounting using ActiveCampaign.

It wasn’t due to absence of attempting– We had actually tried Pipedrive, Salesforce, Zoho and a number of others. However they all required so much manual effort to keep them approximately date. After getting my ass kicked by a buddy for not having a CRM system, I turned to my Twitter fans to recommend which CRM to use.

Email Marketing Active Campaign Features Pdf

Email Marketing Active Campaign Features PdfEmail Marketing Active Campaign Features Pdf

CRMs and Endeavor Harbour just didn’t appear to mix. Then, a number of months later on, I came throughout ActiveCampaign while researching marketing automation vendors. I signed up for a trial and saw that ActiveCampaign likewise had a built-in CRM, but with a difference. Unlike other CRMs we had actually attempted, ActiveCampaign’s CRM might be almost entirely automated utilizing rules and workflows… now we’re talking.

Given that then, we’ve moved all 8 of our endeavors over to their service. Here are some of the methods we’re using it. One of my favourite aspects of ActiveCampaign is their deal pipelines. If you’re familiar with nimble or have actually used ‘kanban boards’ in the past, these will recognize (Email Marketing Active Campaign Features Pdf).

Constructing an offer pipeline in ActiveCampaign forces you to break your entire sales cycle into a series of steps. Rather than seeing sales an unpleasant and unforeseeable monster, you can begin to imagine the stages that your offers must go through in order to reach completion. For Leadformly (the software application we produced for developing conversion-optimised lead capture forms), we break our sales funnel into five stages– from cold cause paying users.

Email Marketing Active Campaign Features Pdf

After all, if you serve business and small company customers, these offers will most likely vary a lot that any report typically offer size or average time to close will be manipulated. Luckily, ActiveCampaign enables you to develop as numerous offer pipelines as you like, so you can simply construct various pipelines for your various audience sections.

This makes it easy to rapidly see all of our leads in each classification and to compare reports. Rumour has it that Salesforce.com had a rule where if a sales representative ended the day with any of their leads not having actually a job designated to them, that salesperson would be fired.

In ActiveCampaign, you can quickly see if any leads do not have actually a task assigned to them (Email Marketing Active Campaign Features Pdf). While Salesforce’s technique may be a bit extreme (and unlawful in some countries), you can still train your sales group to guarantee that every lead constantly has a task assigned. Have numerous salespeople? ActiveCampaign makes auto-assigning deals to various sales individuals simple.

Email Marketing Active Campaign Features Pdf

Email Marketing Active Campaign Features PdfEmail Marketing Active Campaign Features Pdf

geographical place or lead type.Lead scoring is one of those functions that can make or break your whole sales process (Email Marketing Active Campaign Features Pdf). When it’s established properly, it produces clarity around which leads your individuals ought to focus on and how great a job your marketing team is doing at supporting cold leads into warm leads.

We also utilize it to measure the health of existing clients. Cold lead (has a lead score listed below 7 points) MQL (has a lead score between 7-14 points)– We use points when individuals register for our webinars, check out key pages on our website, and engage with our e-mails. The purpose of this is to separate engaged leads from unengaged leads.

Once we understand all four of these criteria and they have actually above our agreed limits, the lead is considered sales qualified. Setting up lead scoring in ActiveCampaign is very easy and makes it much simpler to set clear KPIs for marketing and sales. You can also recognize whether the % of leads that you’re transforming into marketing-qualified or sales-qualified leads is increasing or reducing, and far more.

Email Marketing Active Campaign Features Pdf

In reality, it’s so user-friendly that nearly everyone in our business has built an automation series in ActiveCampaign with virtually no training. If you’re new to ActiveCampaign’s marketing automation builder, it looks like this: Here are a few of the ways we’re utilizing marketing automation to systemise our lead nurturing and marketing projects. Email Marketing Active Campaign Features Pdf.

We have actually because discovered it more workable to break lead nurturing into a short 2-4 week sequence and after that a long-term nurturing series that leads are included to when they complete the short-term series. The short-term nurturing sequences are primarily academic in nature, making leads familiar with relevant post, webinars, interviews and other resources we’ve put together that help them establish their knowledge while positioning our ventures as authorities – Email Marketing Active Campaign Features Pdf.

The long-term nurturing sequences are more about signing in with leads after particular intervals (e.g. 3 months, 6 months, 12 months), or when a certain behaviour shows they may be thinking of our service once again (e.g. if they visit our site). It deserves noting here that the goal of these nurturing series is not to convert leads into sales, however instead to transform leads into marketing qualified leads and after that sales qualified leads based on our lead scoring system.

Email Marketing Active Campaign Features Pdf

Email Marketing Active Campaign Features PdfEmail Marketing Active Campaign Features Pdf

In 2016, ActiveCampaign announced a feature that I had actually been waiting on given that 2014– email automation split screening. While email split testing is absolutely nothing new, extremely few marketing automation tools enable you to divide test e-mails that belong of an automation series. ActiveCampaign is amongst the first to do this well.

While this function is rather brand-new, we’ve already handled to increase the open rates of a few of our key email projects by up to 300%. One quick win that increased our overall email marketing efficiency by 10-15% was utilizing ActiveCampaign’s open rate report to determine which days and hours our emails were getting the greatest open rates.

It’s a simple tweak, however it worked. When we initially released Leadformly, we spent days attempting to develop a system for determining the time in between finding out about Leadformly and becoming a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, however it was far from sophisticated.