How To Use Active Campaign With Divi Theme

How To Use Active Campaign With Divi Theme

This Chicago-based automation tool is helping their 90,000 consumers send fewer emails while, at the same time, accomplishing better outcomes. Boasting lots of functions and combinations, in addition to quick and friendly support, they do seem like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscope to see if they measure up to their strong claims.

The entry-level plan starts at $9 monthly (for up to 500 customers), or, if you want to access professional features such as the inbuilt CRM and lead scoring, the Plus plan starts at $49 monthly. One of their crucial functions is automations. Not just does it permit autoresponders, based upon myriad conditions, however it also allows automation of your contacts and list management, as well as automations within its CRM system (referred to as ‘Deals’).

In addition to that, they have the website messages function. Utilizing it you can send targeted messages directly to your site visitors. And, while at very first glance pages such as the Dashboard can seem a little busy and extremely complicated, it’s not hard to comprehend how beneficial it is to have all your information in one place.

How To Use Active Campaign With Divi Theme

ActiveCampaign Evaluation – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg One of the best marketing automations out there. Not just very effective but likewise simple to utilize. Offers reporting on all areas such as click-maps, geo-tracking and page check outs. Purchase tracking is offered on higher strategies for Shopify, BigCommerce and WooCommerce.

If you are originating from a various email marketing software, ActiveCampaign uses to do the account migration free of charge. How To Use Active Campaign With Divi Theme. This might just be considered a con if you want a fast and easy email service. There are simpler newsletter services out there, so you might want to look in other places if this is all you need.

ActiveCampaign’s integrated CRM seamlessly connect to all your email marketing data, allowing sales teams to act quickly. Features like lead scoring and social information can likewise help to enhance your sales follow-up procedures. Apart from sending out emails, ActiveCampaign likewise permits you to send out SMS, individualized ‘Site Messages’ to site visitors, and even manage how Facebook advertisements are shown to contacts.

How To Use Active Campaign With Divi Theme

ActiveCampaign is an advanced tool, and getting acquainted with it takes a lot more work than other tools. Not to point out the regular upkeep you’ll need to set up, screen and enhance campaigns. If you just wish to establish fundamental e-mail series (for instance, a welcome campaign), we ‘d recommend more economical alternatives like MailerLite or Standard, which are far much easier to use.

Sadly, there’s no totally free plan, and with a trial duration of just 2 week, they do not give you much time to evaluate whether it’s best for you. It’s actually difficult to fault ActiveCampaign, not only do they offer almost whatever you need within a newsletter marketing tool, but they do it extremely well.

One area that is somewhat lacking is the newsletter editor, not providing an experience as slick as other tools out there, with a few niggling features that could be done better (like the revision history). The support is as advertised: friendly, helpful and quick. Email and talk support are terrific, with a personal feel to the interactions.

How To Use Active Campaign With Divi Theme

With their ‘Plus’ plan you even get access to one-on-one training and useful webinars, which is a great addition. ActiveCampaign actually are among the finest options you could make if you’re searching for an all-in-one newsletter marketing tool. Their automation is the genuine deal, and makes other tool’s variations of this pale in comparison.

If, on the other hand, you’re just trying to find a basic method to blast out newsletters, a solution like GetResponse or MailerLite might be a bit easier to get your head around. is one of the most affordable solutions, in reality, their complimentary strategy is extremely generous. Their approach to email marketing design is exceptional, using well modern-looking templates.

is an effective option to ActiveCampaign with loads of professional choices (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they offer their platform in more than 20 languages, and their design and screening tools are leading notch.: this French supplier is among the cheapest you’ll discover. Their registration kinds are quite flexible and enable intriguing personalizations.

How To Use Active Campaign With Divi Theme

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Disclosure: We often use affiliate links which indicates that, at no cost to you, we may earn a commission if you purchase something through our links. When we conducted our research study on the finest email marketing & automation platforms, we invest hundreds of hours evaluatingd 100+ different platforms; ActiveCampaign came out # 1. Back in 2016, we decided to move all of our endeavors onto ActiveCampaign (far from GetResponse, who we were stopping working to keep up with our needs). At that time, ActiveCampaign were the underdog.

Unlike a lot of evaluations you’ll read of ActiveCampaign, which spit up facts and figures from the ActiveCampaign website, this evaluation is a bit different. Here I’ll show you how we use ActiveCampaign with 20+ usage cases, so you can see on your own how the platform looks, what its restrictions are, and how it could help your business transform more leads into clients.

How To Use Active Campaign With Divi Theme

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

As this page doesn’t contain too much info about the ActiveCampaign platform itself, you can see more of that here. How To Use Active Campaign With Divi Theme. The article is divided into six areas– do not hesitate to click the link to get to them:– This section consists of how to utilize deal pipelines and lead scoring in ActiveCampaign to put your leads into different ‘containers’.

Email marketing hacks to enhance your open & click-through rates.– How our customer success team uses ActiveCampaign to gather Net Promoter Rating (NPS) information, check-in with clients, and ensure customer accounts are healthy.– See how we’ve explore automating elements of our recruitment procedure, employee onboarding & accounting utilizing ActiveCampaign.

It wasn’t due to absence of attempting– We had attempted Pipedrive, Salesforce, Zoho and a number of others. But they all needed so much manual effort to keep them approximately date. After getting my ass kicked by a buddy for not having a CRM system, I turned to my Twitter fans to suggest which CRM to use.

How To Use Active Campaign With Divi Theme

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

CRMs and Venture Harbour simply didn’t appear to mix. Then, a couple of months later, I stumbled upon ActiveCampaign while researching marketing automation vendors. I registered for a trial and saw that ActiveCampaign also had a built-in CRM, however with a difference. Unlike other CRMs we had attempted, ActiveCampaign’s CRM might be practically totally automated using guidelines and workflows… now we’re talking.

Given that then, we’ve moved all eight of our endeavors over to their service. Here are some of the methods we’re utilizing it. One of my favourite aspects of ActiveCampaign is their offer pipelines. If you recognize with agile or have used ‘kanban boards’ in the past, these will recognize (How To Use Active Campaign With Divi Theme).

Building an offer pipeline in ActiveCampaign forces you to break your whole sales cycle into a series of actions. Instead of seeing sales an untidy and unforeseeable beast, you can begin to visualise the phases that your offers must go through in order to reach conclusion. For Leadformly (the software application we produced for constructing conversion-optimised lead capture types), we break our sales funnel into 5 phases– from cold leads to paying users.

How To Use Active Campaign With Divi Theme

After all, if you serve enterprise and small business customers, these offers will probably differ so much that any report usually deal size or typical time to close will be manipulated. The good news is, ActiveCampaign enables you to construct as many deal pipelines as you like, so you can simply develop various pipelines for your various audience sections.

This makes it easy to quickly see all of our leads in each category and to compare reports. Rumour has it that Salesforce.com had a rule where if a sales representative ended the day with any of their leads not having a job assigned to them, that sales representative would be fired.

In ActiveCampaign, you can easily see if any leads do not have actually a task appointed to them (How To Use Active Campaign With Divi Theme). While Salesforce’s approach may be a bit extreme (and illegal in some nations), you can still train your sales group to ensure that every lead constantly has a task designated. Have several salesmen? ActiveCampaign makes auto-assigning deals to various sales people easy.

How To Use Active Campaign With Divi Theme

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

geographical area or lead type.Lead scoring is among those features that can make or break your whole sales procedure (How To Use Active Campaign With Divi Theme). When it’s established correctly, it creates clarity around which leads your individuals need to focus on and how excellent a task your marketing group is doing at nurturing cold leads into warm leads.

We also utilize it to determine the health of existing consumers. Cold lead (has a lead score below 7 points) MQL (has a lead rating between 7-14 points)– We apply points when individuals sign up for our webinars, visit essential pages on our site, and engage with our emails. The purpose of this is to separate engaged leads from unengaged leads.

As soon as we know all 4 of these requirements and they have actually above our agreed thresholds, the lead is thought about sales certified. Setting up lead scoring in ActiveCampaign is very easy and makes it much simpler to set clear KPIs for marketing and sales. You can also recognize whether the % of leads that you’re transforming into marketing-qualified or sales-qualified leads is increasing or decreasing, and a lot more.

How To Use Active Campaign With Divi Theme

In reality, it’s so user-friendly that practically everybody in our business has built an automation sequence in ActiveCampaign with essentially no training. If you’re new to ActiveCampaign’s marketing automation contractor, it appears like this: Here are some of the methods we’re utilizing marketing automation to systemise our lead nurturing and marketing projects. How To Use Active Campaign With Divi Theme.

We’ve considering that found it more manageable to break lead nurturing into a short 2-4 week series and after that a long-lasting nurturing series that leads are contributed to when they complete the short-term series. The short-term nurturing series are mainly educational in nature, making leads conscious of appropriate post, webinars, interviews and other resources we have actually assembled that help them establish their understanding while positioning our endeavors as authorities – How To Use Active Campaign With Divi Theme.

The long-lasting nurturing sequences are more about examining in with leads after specific intervals (e.g. 3 months, 6 months, 12 months), or when a specific behaviour suggests they may be considering our solution again (e.g. if they visit our website). It’s worth noting here that the objective of these nurturing sequences is not to convert leads into sales, however rather to convert leads into marketing qualified leads and after that sales certified leads based on our lead scoring system.

How To Use Active Campaign With Divi Theme

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

In 2016, ActiveCampaign revealed a feature that I had actually been awaiting because 2014– e-mail automation split testing. While email split testing is nothing new, really couple of marketing automation tools allow you to divide test emails that are a part of an automation series. ActiveCampaign is amongst the first to do this well.

While this function is rather new, we’ve already handled to increase the open rates of some of our essential email projects by approximately 300%. One quick win that improved our total email marketing efficiency by 10-15% was using ActiveCampaign’s open rate report to recognize which days and hours our e-mails were getting the greatest open rates.

It’s an easy tweak, however it worked. When we initially launched Leadformly, we invested days trying to construct a system for determining the time between discovering about Leadformly and becoming a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, however it was far from advanced.