Rocket Genius Gravity Forms Active Campaign Addon

Rocket Genius Gravity Forms Active Campaign Addon

This Chicago-based automation tool is assisting their 90,000 customers send out fewer emails while, at the same time, attaining much better results. Boasting numerous functions and integrations, in addition to fast and friendly support, they do seem like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscope to see if they measure up to their strong claims.

The entry-level strategy starts at $9 per month (for up to 500 customers), or, if you wish to access pro features such as the in-built CRM and lead scoring, the Plus plan starts at $49 each month. One of their crucial functions is automations. Not only does it enable autoresponders, based on myriad conditions, but it likewise enables automation of your contacts and list management, along with automations within its CRM system (understood as ‘Offers’).

In addition to that, they have the site messages function. Using it you can send targeted messages directly to your site visitors. And, while in the beginning glimpse pages such as the Control panel can appear a little busy and overly made complex, it’s not difficult to comprehend how helpful it is to have all your details in one location.

Rocket Genius Gravity Forms Active Campaign Addon

ActiveCampaign Review – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg One of the best marketing automations out there. Not only incredibly effective but also easy to use. Offers reporting on all areas such as click-maps, geo-tracking and page gos to. Purchase tracking is readily available on higher prepare for Shopify, BigCommerce and WooCommerce.

If you are originating from a various email marketing software application, ActiveCampaign offers to do the account migration totally free. Rocket Genius Gravity Forms Active Campaign Addon. This might just be thought about a con if you seek a quick and basic email option. There are easier newsletter services out there, so you might wish to look somewhere else if this is all you require.

ActiveCampaign’s inbuilt CRM seamlessly link to all your email marketing data, permitting sales groups to act rapidly. Features like lead scoring and social data can likewise assist to streamline your sales follow-up procedures. Apart from sending emails, ActiveCampaign likewise enables you to send out SMS, personalized ‘Website Messages’ to website visitors, and even manage how Facebook advertisements are shown to contacts.

Rocket Genius Gravity Forms Active Campaign Addon

ActiveCampaign is an advanced tool, and getting acquainted with it takes a lot more work than other tools. Not to mention the routine upkeep you’ll require to establish, display and enhance projects. If you only wish to set up standard e-mail series (for instance, a welcome campaign), we ‘d advise more budget-friendly options like MailerLite or Benchmark, which are far easier to utilize.

Sadly, there’s no totally free plan, and with a trial period of just 2 week, they do not provide you much time to assess whether it’s best for you. It’s actually tough to fault ActiveCampaign, not only do they use nearly everything you require within a newsletter marketing tool, however they do it effectively.

One area that is somewhat lacking is the newsletter editor, not using an experience as slick as other tools out there, with a couple of niggling features that might be done better (like the revision history). The support is as advertised: friendly, useful and quick. Email and chat support are fantastic, with an individual feel to the communications.

Rocket Genius Gravity Forms Active Campaign Addon

With their ‘Plus’ prepare you even get access to individually training and helpful webinars, which is a good addition. ActiveCampaign really are one of the very best options you could make if you’re looking for an all-in-one newsletter marketing tool. Their automation is the real deal, and makes other tool’s versions of this pale in contrast.

If, on the other hand, you’re just looking for an easy way to blast out newsletters, a service like GetResponse or MailerLite may be a bit much easier to get your head around. is among the most cost effective services, in truth, their complimentary plan is really generous. Their approach to email marketing style is admirable, offering well modern-looking design templates.

is an effective option to ActiveCampaign with loads of pro alternatives (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they provide their platform in more than 20 languages, and their design and testing tools are leading notch.: this French supplier is one of the most affordable you’ll find. Their registration kinds are pretty versatile and enable intriguing customizations.

Rocket Genius Gravity Forms Active Campaign Addon

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Disclosure: We often use affiliate links which suggests that, at absolutely no expense to you, we may make a commission if you buy something through our links. When we performed our study on the finest email marketing & automation platforms, we spend hundreds of hours evaluatingd 100+ various platforms; ActiveCampaign came out # 1. Back in 2016, we chose to move all of our ventures onto ActiveCampaign (far from GetResponse, who we were failing to keep up with our needs). Back then, ActiveCampaign were the underdog.

Unlike a lot of evaluations you’ll read of ActiveCampaign, which spit up facts and figures from the ActiveCampaign website, this evaluation is a bit different. Here I’ll show you how we use ActiveCampaign with 20+ use cases, so you can see for yourself how the platform looks, what its constraints are, and how it might assist your company convert more leads into customers.

Rocket Genius Gravity Forms Active Campaign Addon

Rocket Genius Gravity Forms Active Campaign AddonRocket Genius Gravity Forms Active Campaign Addon

As this page does not contain excessive details about the ActiveCampaign platform itself, you can see more of that here. Rocket Genius Gravity Forms Active Campaign Addon. The short article is split into six sections– feel free to click the link to get to them:– This section includes how to utilize offer pipelines and lead scoring in ActiveCampaign to put your leads into various ‘pails’.

Email marketing hacks to boost your open & click-through rates.– How our consumer success group uses ActiveCampaign to gather Net Promoter Score (NPS) data, check-in with consumers, and ensure customer accounts are healthy.– See how we’ve try out automating elements of our recruitment process, staff member onboarding & accounting using ActiveCampaign.

It wasn’t due to absence of attempting– We had tried Pipedrive, Salesforce, Zoho and a number of others. However they all required a lot handbook effort to keep them up to date. After getting my ass kicked by a pal for not having a CRM system, I turned to my Twitter fans to suggest which CRM to use.

Rocket Genius Gravity Forms Active Campaign Addon

Rocket Genius Gravity Forms Active Campaign AddonRocket Genius Gravity Forms Active Campaign Addon

CRMs and Venture Harbour just didn’t seem to mix. Then, a number of months later, I stumbled upon ActiveCampaign while looking into marketing automation suppliers. I signed up for a trial and saw that ActiveCampaign also had a built-in CRM, but with a difference. Unlike other CRMs we had actually tried, ActiveCampaign’s CRM might be almost completely automated using rules and workflows… now we’re talking.

Since then, we have actually moved all eight of our ventures over to their service. Here are a few of the methods we’re utilizing it. Among my preferred features of ActiveCampaign is their offer pipelines. If you’re familiar with agile or have used ‘kanban boards’ in the past, these will be familiar (Rocket Genius Gravity Forms Active Campaign Addon).

Developing a deal pipeline in ActiveCampaign forces you to break your whole sales cycle into a series of steps. Instead of viewing sales an unpleasant and unforeseeable monster, you can start to imagine the phases that your offers must go through in order to reach completion. For Leadformly (the software application we created for building conversion-optimised lead capture types), we break our sales funnel into five stages– from cold result in paying users.

Rocket Genius Gravity Forms Active Campaign Addon

After all, if you serve business and small organisation clients, these deals will probably vary a lot that any report on typical deal size or average time to close will be manipulated. Luckily, ActiveCampaign allows you to construct as lots of deal pipelines as you like, so you can simply build different pipelines for your numerous audience sectors.

This makes it simple to quickly view all of our leads in each classification and to compare reports. Rumour has it that Salesforce.com had a guideline where if a salesperson ended the day with any of their leads not having a task designated to them, that sales representative would be fired.

In ActiveCampaign, you can quickly see if any leads do not have actually a job designated to them (Rocket Genius Gravity Forms Active Campaign Addon). While Salesforce’s method might be a bit extreme (and unlawful in some countries), you can still train your sales team to ensure that every lead always has a job assigned. Have multiple salespeople? ActiveCampaign makes auto-assigning offers to various sales people easy.

Rocket Genius Gravity Forms Active Campaign Addon

Rocket Genius Gravity Forms Active Campaign AddonRocket Genius Gravity Forms Active Campaign Addon

geographical area or lead type.Lead scoring is among those features that can make or break your entire sales process (Rocket Genius Gravity Forms Active Campaign Addon). When it’s set up properly, it produces clearness around which leads your individuals ought to concentrate on and how excellent a job your marketing group is doing at nurturing cold leads into warm leads.

We likewise utilize it to determine the health of existing consumers. Cold lead (has a lead rating below 7 points) MQL (has a lead score in between 7-14 points)– We use points when people register for our webinars, go to essential pages on our site, and engage with our e-mails. The purpose of this is to separate engaged leads from unengaged leads.

As soon as we understand all four of these requirements and they have actually above our agreed limits, the lead is thought about sales certified. Establishing lead scoring in ActiveCampaign is extremely easy and makes it a lot easier to set clear KPIs for marketing and sales. You can also identify whether the % of leads that you’re converting into marketing-qualified or sales-qualified leads is increasing or decreasing, and a lot more.

Rocket Genius Gravity Forms Active Campaign Addon

In truth, it’s so instinctive that practically everyone in our business has actually built an automation series in ActiveCampaign with essentially no training. If you’re new to ActiveCampaign’s marketing automation contractor, it appears like this: Here are a few of the ways we’re using marketing automation to systemise our lead nurturing and marketing campaigns. Rocket Genius Gravity Forms Active Campaign Addon.

We have actually since found it more manageable to break lead nurturing into a short 2-4 week series and then a long-term nurturing sequence that leads are added to when they complete the short-term sequence. The short-term nurturing sequences are mainly academic in nature, making leads familiar with appropriate blog posts, webinars, interviews and other resources we have actually assembled that assist them establish their knowledge while placing our ventures as authorities – Rocket Genius Gravity Forms Active Campaign Addon.

The long-term nurturing series are more about checking in with leads after particular intervals (e.g. 3 months, 6 months, 12 months), or when a certain behaviour shows they might be thinking of our solution once again (e.g. if they visit our site). It deserves noting here that the goal of these nurturing sequences is not to transform leads into sales, however rather to convert leads into marketing certified leads and after that sales certified leads based on our lead scoring system.

Rocket Genius Gravity Forms Active Campaign Addon

Rocket Genius Gravity Forms Active Campaign AddonRocket Genius Gravity Forms Active Campaign Addon

In 2016, ActiveCampaign revealed a feature that I had been waiting for since 2014– e-mail automation split screening. While e-mail split testing is absolutely nothing brand-new, very couple of marketing automation tools allow you to split test emails that are a part of an automation sequence. ActiveCampaign is among the first to do this well.

While this function is quite brand-new, we have actually currently managed to increase the open rates of some of our crucial e-mail projects by approximately 300%. One fast win that increased our total email marketing performance by 10-15% was utilizing ActiveCampaign’s open rate report to determine which days and hours our emails were getting the highest open rates.

It’s a simple tweak, however it worked. When we first introduced Leadformly, we invested days attempting to build a system for measuring the time between discovering about Leadformly and becoming a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, however it was far from advanced.